Social media: a tool, not a distraction

Social media can seem overwhelming. Trying to keep up with what your friends are doing on Facebook, following experts on Twitter and reading up on blogs can be time-consuming. Once you’ve exposed yourself to the social sphere and are just as addicted as everyone else, it’s important to strike a balance between work and social life.

This is a challenge that many brands across the social networking world face every day. How do I make my page stand out among the millions of others? How do I get individuals to visit my page, and keep coming back?

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