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I remember being a little girl, sitting on my Mom’s bathroom floor, watching her put on her makeup. I remember watching her precisely apply her eyeliner. I remember her shades of lipstick. And I remember being fascinated.

If there’s one thing (and there are many things) my mother and I have in common, it’s our love for pampering. Between the two of us, we could probably open up our own Sephora and Bath & Body Works.

When I was young, makeup was always about making myself look prettier. It was about adding drama, playing with color, transforming features I didn’t like into something I found acceptable, trying new things. As I grew up, my taste for makeup expanded to skincare, hair products and body care. Before I knew it, I’d become a “junkie,” expanding my collection every chance I got, learning about the new products that promised to lift, straighten, emphasize, cover up.

But to me, that’s not what beauty is about. Beauty, products or not, is about confidence. When a woman radiates confidence, good things happen. Makeup, skincare, hair care, body, can all help a woman feel confident. It’s no longer about transforming myself, it’s about accentuating my natural features. And it’s about having fun (because, come on, who doesn’t love a good set of falsies).

To say I’m obsessed with products would be an understatement. I am, and always have been, the go-to resource for all my girlfriends. “Help! How do I get rid of this zit?!” “Best under eye concealer?” “What’s your must-have palette?” And I love it. I’ve always thrived on being the expert and I want to share that expertise with you.

Because you deserve to be confident. And no, makeup and face masks aren’t going to make you instantly confident. But if you feel good, if you feel really, really beautiful, and you take care of yourself, confidence will follow. And that, my friends, is true beauty.

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