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San Francisco: An Update

It’s been almost nine months to the day since I made the big move out to San Francisco. It’s pretty remarkable how quickly the time flies when you’re having the time of your life chasing your dreams.

It’s a work/life balancing act.

The lovely Miss Lizzy Marie asked me the other day about how I “unplug.” She said, “since you’re the QUEEN of social media, how do you balance that with your life? I love my blog! I love my twitter fam! I love how connected I am! But sometimes I just want to have...

My (Digital) Vision Board

A vision board  is typically a poster board on which you paste or collage images that you’ve torn out from various magazines. My physical vision board is a work in progress, but I thought I’d give you all a little insight.

Everything is Good in Moderation: How to Get the Most Out of Your Moderation Tool

One of a brand’s biggest fears when venturing into the social sphere is maintaining brand image in the seemingly open forum of social networks. The fact is—once you step into the social space, people can say whatever they want about your brand. The idea of keeping tabs on these comments, responding when appropriate, deleting when inappropriate, etc. seems overwhelming and is overwhelming for many companies. The bottom line is that many just don’t have the resources to be the “watchdogs” of their various social entities. Moderation is key to success.

Insights from Social Media Week: Value of Metrics in Social Marketing

At Social Media Camp (part of the multi-city Social Media Week), a number of presenters (including our CEO, Kevin Barenblat) tackled the topic of scaling and measuring social media, while building engaging brand presence through conversation and interaction (via games, contests, etc.). Maria Ogneva of Biz360, Rick Klau of Google, Sudha Jamthe of PayPal and Jamie Shiller, spoke to one of the many interesting topics surrounding social media: Metrics. After all, if you’re doing it (engaging with customers through social media), you SHOULD be measuring it.

2009: A Reflection

As the New Year approaches, it seems as though it’s a theme in the blogosphere to be writing about their New Year resolutions. Yes… I want to join a gym, lose 20 pounds, be a better person, blah blah blah. But let’s be real here for a second.

Business and the art of listening

It may seem as though I have been neglecting you, but, like everyone else in the home-stretch of Q4, I’ve been so busy. In fact, I went on my first business trip! I feel so “grown-up” saying it, and I felt even more “grown-up” getting on a plane, staying in a hotel, and going to meetings with clients for two days.

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