Social Media

Facebook has gone and done it again! They’ve made some changes that will affect brand pages by March 30th. I’ve taken a little time (an hour or so) to try and digest some of the changes and interpret them through the Community Engagement lens.

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There must be a new year coming up because change is in the air.

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Two years ago today, my dad and I unloaded the last box from our rented Penske truck after driving 21 hours from Boulder to San Francisco. I was nervous, excited and scared. But mostly excited.

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Last week, I was asked to write a bio for myself that would appear underneath every byline I have on a corporate blog. I panicked. I don’t know what to say about myself! About a year ago, I had a short bio written for me for my bylines in iMedia Connection. I decided to recycle that bio — update my job title, added a link to my Twitter account and call it a day.

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I spent 7 days in London, England last week. It was incredible and exhausting and overwhelming and magnificent. I’ve never traveled to Europe before, so when Context Optional offered me the opportunity to work in London for a week and help build out our relationships abroad, I jumped. How high? High enough.

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On the road.

In the past two weeks I have been in four states, three timezones, on four planes, and two rental cars. Saying that the past 10 days have been a whirlwind is an understatement.

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Today’s #reverb10 prompt is incredibly timely — I had already began drafting this blog post and now I have an excuse to push it to publication. I’m going to try not to get sappy here, but I have a huge THANK YOU I have got to get off my chest.

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This month’s Online Community Meetup featured facilitator, Bill Johnston, Online Community Manager for Dell and longtime online community expert, Randy Farmer, speaking about online reputation systems.

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Facebook’s release of a number of upgrades to their Like feature extends the possibilities for brand affiliation on Facebook.

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Facebook has already made it easy to hide other members’ status updates if you no longer wish to read them in your news feed. Now, you can keep others from reading your updates as well. The New York Times recently published an article detailing “How to Hide From Friends You Don’t Like,” further instilling the fear we all have when engaging in social media. While this may be a plus in the personal sphere, it’s a little frightening for brands that also appear within the same pages of Facebook.

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It’s when you least expect it that you are vulnerable enough to be open to profound experiences. And for me, it seems to notoriously be on an airplane, crammed into a window, next to a stranger, attempting to quietly read a book.

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According to O’Reilly Radar, the largest demographic of Facebook users are in North America. 35.4 percent of the continent actively log onto Facebook every month.

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