For brands trying to survive and thrive in social media, quality should more important than quantity. The number of followers or page views or fans your brand has doesn’t matter, posting highly useful information and building a strong relationship with your consumers does. Those who love a brand will tell their friends, and that is the core of how a brand builds audience in social media. However, it seems as if quantity is what many brands are focused on – more followers, more page views, more fans, more subscribers, more, more, more, and this mono-focus on scale can have a detrimental impact on the brand.
