According to O’Reilly Radar, the largest demographic of Facebook users are in North America. 35.4 percent of the continent actively log onto Facebook every month. Now that Facebook’s population has grown to be only slightly smaller than that of the continent of North America, there are even more (half a billion to be exact) reasons to weave social strategy into your brand’s larger overall marketing strategy. If having access to 500 million potential customers isn’t enough to convince you, here are some fast facts about what makes Facebook the most powerful social network on the planet:
- – According to O’Reilly Radar, the largest demographic of Facebook users are in North America. 35.4 percent of the continent actively log onto Facebook every month.
- – In the first quarter of 2010, Facebook became the largest display advertiser, serving 176.3 billion display ads, versus Yahoo who served 131.6 billion banner ads according to comScore.
- – A study by Chadwick Martin Bailey and iModerate Research Technologies found that people are 51% more likely to purchase products from brands they follow on Facebook.
- – Starbucks, Coca-Cola, Disney, Victoria’s Secret, Converse and McDonald’s are some of the top 10 brands on Facebook (based on highest number of fans).
- – According to Digital Buzz, a more than 20 million people become fans of Facebook Pages each day.
What’s going on ON Facebook is only the beginning of this marketing goldmine for your brand. With Open Graph, you can expect that opportunities for engaging your customers (and potential customers) will only grow.
