Facebook has already made it easy to hide other members’ status updates if you no longer wish to read them in your news feed. Now, you can keep others from reading your updates as well. The New York Times recently published an article detailing “How to Hide From Friends You Don’t Like,” further instilling the fear we all have when engaging in social media. While this may be a plus in the personal sphere, it’s a little frightening for brands that also appear within the same pages of Facebook.
As Facebook ramps up these privacy settings providing users more and more ways to limit who can view what and what they view themselves, it becomes even more important for brands to not get lost in the hiding shuffle.
Don’t over-publish
One of the reasons brands get hidden in news feeds is they publish too many status updates (and too close together). When a users’ wall is inundated with updates from one person or brand, they’re likely to click the “hide” button and voila! They’re gone forever.
Lucky for you, there are ways to help you streamline this process. Now, you can schedule your posts in order to keep from over-publishing. You can set up your posts for a week (or longer) and they’ll all get pushed out for you at the appropriate times scheduled. This way, you’re not scrambling around and you’ve designated a plan for your publishing approach.
Watch what people are saying
If you post a status update that gets 50 comments and half of them are negative, you may want to consider posting about another topic. Watching what your fans are saying and how they’re interacting with your posts is a great way to determine what you should be posting about. Fans notice when you listen to them. If you listen, and respond, you’re likely to build a relationship with them where they want to come back and see what you have to say.
Monitoring what your fans are saying can be a daunting task. Especially as more and more people flock to your page. Using our moderation tool you are able to easily moderate all comments and posts that appear on the page allowing you to create deeper connections with your fans.
Create engaging content
Now that we’ve made it clear you need to engage with your fans on Facebook, what do you say? Coming up with content your fans would be interested in is only half the battle – you have to phrase it in a way that pulls people in rather than tunes you out. Social networks are inherently friendly – your status updates should be, too. Publish something you, yourself, would respond to. Cut out the canned-responses and interact as a person not as a marketing machine.
