Originally posted on ContextOptional.com
Twitter recently announced lists, an easy solution for adding a group of your brand’s favorite to your Twitter page. Lists are like bookmarks on your browser, or a blogroll on your blog, but for your brand on Twitter allow you bring relevant brand related content to your Twitter page.
Here are five ways your brand can benefit from Twitter Lists:
1. Follow Other Brands or People in Your Industry
It can be hard to navigate the vastness of Twitter. Twitter Lists allow you to group users that are important for you to watch. Well crafted lists help your firm build credibility among those in your industry as well as make it easy to @reply and retweet industry peers by following them in the same place.
2. Recognize or Watch Valued Customers
Use Twitter lists to connect with your customers. By creating a List of your customers, it’s very easy to follow the customers you care most about. Lists make it easier to send out tweets or messages to the designated list members, which is a great way to recognize important tweeters to your brand. If you’re concerned about listing your customers on a public forum, you can also keep that list private and just refer to it yourself.
3. Create an Employee List
Many times brands create Twitter accounts that then appear to be run by “robots.” Customers value knowing who they are talking to. A Twitter List that highlights the Twitter accounts of your employees allows customers to reach out to representatives that might cater to their needs more precisely than if they contacted the master account. Include official company accounts, employees who tweet for your company, and any personal accounts that employees wish to share as well.
4. Showcase Experience
Brands can use Twitter Lists to showcase with whom your company has worked and the kind of work done. This is a valuable way for other users to see what you’ve been up to and how you stay connected.
5. Increase Your Following
By using and promoting your Twitter Lists you can drastically increase your following. Think about it this way, you’re including industry specialists, clients, employees, etc. in your Twitter Lists – chances are, if you’re this involved, you’ll get added to lists as well. It’s a “snowball” effect and before you know it, you will have been completely infiltrated into the Twitter world. Being added to a Twitter list allows users who may not be following you to see your tweets. This increases your visibility and puts your brand out there so others can follow you.
Check out Context Optional’s Twitter Lists!
