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Five Years

Five Years

I never thought I’d be in San Francisco for five years. When I moved to the City by the Bay in July of 2009, I honestly thought I wouldn’t “make it.”

Getting back to community

Getting back to community

I’ve been thinking a lot about social media lately. I know, you’re probably thinking, “Well, that’s good because it’s your job.” But social digs much deeper for me than just my job.

3 Tactics to Not Get Hidden in the News Feed

Facebook has already made it easy to hide other members’ status updates if you no longer wish to read them in your news feed. Now, you can keep others from reading your updates as well. The New York Times recently published an article detailing “How to Hide From Friends You Don’t Like,” further instilling the fear we all have when engaging in social media. While this may be a plus in the personal sphere, it’s a little frightening for brands that also appear within the same pages of Facebook.

Social and Mobile Collide at WOMMA Wine Wednesday

Context Optional partnered with WOMMA to host our first Wine Wednesday event yesterday. We’re big supporters of WOMMA and their mission to further the practice of word of mouth marketing. The non-profit represents marketers, researchers, service providers and agencies and is helping to pave the way for our industry. We were excited to join forces with them last night.

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